Embrace Building Wraps Enhances Regent Street with Ultra-HD Trompe l’Oeil Scaffold Wrap

A hyper-realistic printed façade preserves streetscape quality during major refurbishment for The Crown Estate

Regent Street, London, Embrace Building Wraps has delivered an ultra-HD trompe l’oeil scaffold wrap for The Crown Estate at Venture House, transforming a central refurbishment site into a seamless extension of Regent Street’s architectural character.

Venture House, at 84–94 Regent Street near Piccadilly Circus, is undergoing significant internal upgrades and external restoration as part of The Crown Estate’s ongoing investment across the West End.

Embrace was commissioned to create a one-to-one printed wrap that would conceal construction activity while maintaining the prestige of the area. Covering 450m², the wrap spans 43.5 metres across the façade and rises 10.3 metres above the gantry. The ultra-HD artwork replicates the building’s Portland stone and architectural detailing with exceptional precision.

The installation incorporates several bespoke requirements. Two interchangeable central panels allow The Crown Estate to alternate between social-value messaging and future commercial advertising. Three panels include custom openings for Westminster City Council’s Christmas lighting and existing flagpoles. To further enhance the public realm, the scaffold towers were clad in painted ply, and a living vertical meadow will be introduced along the gantry’s leading edge.

Embrace delivered full end-to-end management, including planning visuals, technical drawings, fabrication, and installation. The company created a hyper-realistic CGI façade before producing nine large-format PVC panels printed in ultra-HD with UV-stable inks. With 22% of panel edges requiring perfect joins, Embrace engineered a bespoke tensioning system to maintain consistency. A removable Velcro-seamed panel enables safe access for operatives working behind the wrap.

Discreet LED spotlights are to be installed on the gantry to ensure an elegant night-time appearance. Embrace also coordinated closely with The Crown Estate, BAM, GKR Scaffolding, Westminster City Council’s Christmas lights team, and the living meadow supplier to deliver the project smoothly within the constraints of a busy West End location.

Greg Forster, Managing Director of Embrace Building Wraps, said:

“Projects of this scale and complexity demand absolute precision and collaboration. It took six months of planning and teamwork with The Crown Estate, their planners, the main contractor BAM and GKR Scaffolding. When everything aligns from the artwork to the last fixing that’s when the magic happens. The result speaks for itself, and our client is delighted with both the quality and the impact.”

Delivered on time and within budget, Venture House demonstrates Embrace Building Wraps’ ability to combine technical accuracy, design innovation, and reliable delivery across London’s landmark locations.

For more details about Embrace Building Wraps and their portfolio, visit embracebuildingwraps.co.uk or contact us for enquiries.