Embrace Building Wraps has delivered a standout printed scaffold wrap for Westminster Tower a new high end development on Albert Embankment, London.

They transformed the site with a three sided, 485m² digitally printed on solid PVC wrap, masking the scaffolding while turning the structure into a premium marketing canvas. With constant footfall, traffic at the lights, vehicles crossing Lambeth Bridge, and thousands of passengers travelling the Thames each day, the developer London Square maximised the opportunity to showcase the scheme with a bold brown and gold design.

To ensure a seamless finish, their team carried out multiple test prints to perfectly match two different substrates aligning the wrap with the printed ACP hoarding installed by others.

The result: a unified, high impact visual statement across the entire frontage. Given the exposed riverside location, they also engineered additional rear supports to protect the wrap against strong winds coming off the Thames.

At project completion, the wrap will enter our recycling programme, and we’ve funded the planting of 485 new trees in our global forest to match the square meterage installed. Greg Forster, MD at Embrace Building Wraps, said:

“Another great example of how savvy clients see the benefits of using essential construction site structures as effective marketing tools that enhance the urban landscape.”