Simpson Group Launches


North East Point of Sale specialist, and FESPA UK Association members, Simpson Group has ventured into web-to-print, aiming their website at smaller UK retailers who will benefit from professionally designed and printed POP on a budget.
The shop4pop website has been specifically developed to address the challenge faced nationwide by local businesses in maximising their marketing budget while competing with larger high street retailers. It allows owners of these independent shops to customise professionally designed templates with their seasonal or occasional sales promotions, order online and receive delivery of POP advertising within days.

The mission is to provide a quick and easy way for small business owners to choose from a complete range of advertising products, design them with their own branding and wording, and receive the finished items in a few days.

With years of experience in creating and producing full POP campaigns for national clients such as Next, TUI, Thomson, Betfred and Matalan, Simpson Group has been able to transfer its expertise to an off-the-shelf online design and print solution, allowing small businesses to dress their whole premises in themed POP, specific to their brand and sales messages, for under £350.

Each product on shop4pop is designed to utilise full sheets and optimise the reel widths of the presses at the production facility in Washington, and can be ordered in quantities of one upwards. This all minimises waste and reduces set up time, which, aside from generating cost savings for the customer, means that the service is designed with environmental sustainability in mind.

Paper products purchased from shop4pop are printed on materials that are FSC or PEFC certified, which is a guarantee that they originate from sustainably managed forests. All other product materials are 100% recyclable.

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