Hats off to Swanline!


Trade-only packaging supplier and FESPA UK Association member, Swanline Print's renowned expertise and its long-standing relationship with a box manufacturer gave it a head start over competitors when the customer required an innovative shelf-ready solution for Panama hats.
Swanline's award-winning constructional design team's most recent collaboration with corrugated box maker Advanced Packaging Ltd was to develop a novel packaging design for a Panama hat, incorporating a litho printed outer sleeve with a plain internal drawer and integrated one-piece handle for displaying the traditional brimmed straw hat.

Advanced Packaging had previously worked with the confidential supplier on other projects, including a stunning Christmas Beer Advent Calendar comprising of 24 bottles of 330ml craft beers with a surprise bottle of champagne-style beer in the centre, which was awarded 'Highly Commended' at last year's UK Packaging Awards.

Advanced Packaging's Managing Director, Angela Pender, commented: "We know Swanline very well and can always rely on them. They are on the same wavelength for quality and excellent customer service - and the advent calendar and hat box were fabulous designs. Swanline came up with the original concept for the Panama hat box which did need some tweaking to match the customer's specification, but they have all the kit and printing facilities so nothing was too much trouble for them."

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